Founder, Managing Director
创始人、总经理
Founder, Project Director
创始人、副总经理
Founder, Senior Consultants
Master’s degree in business administration
A member of American Marketing Association (AMA).
Wenshuang has 22 years’ experience in marketing research, lately as Client Service Director and Marketing Science Director at Research International. And also he was a member of the worldwide Product Evaluation Team of Research International.
Wenshuang’s main expertise lies in strategic thinking and advanced analytics. Market segmentation, pricing and product optimization (featuring advanced conjoint modeling), category management, and data mining, are his favorite research practice areas.
B.S. in Psychology and MBA from Fudan University.
Has been working in the market research profession for 18 years. Before creating IDA, Calman worked at Nielsen and TNS Research International as research director
With his hands-on experience in marketing, consumer psychology, and statistics, Calman has established solid expertise to assist his clients in addressing a wide spectrum of marketing issues, such as market opportunity identification, product innovation, POS optimization, branding, and service measurement.
Calman is Co-Auther of best selling professional book “Statistical analysis for marketing research”
Wang Lu started her marketing research career in 1998 at Research International China. She is equipped with superior project management knowledge and skills, which enabled her to manage many large and complex projects effectively and efficiently.
Wang Lu’s research experience covers all stages of qualitative and quantitative projects, particularly focus group moderation, in-depth interview conduction, and quantitative data validation.
Wang Lu has a Bachelor’s degree in Science.
